Milk (Caring Dairy)
This initiative, along with a sister project in the United States, works with farmers to integrate sustainable dairy farming practices on their farms - using fewer pesticides, converting bio-gas into energy and maintaining high standards of animal welfare.
The key challenge is animal welfare - a new indicator added to the original 10. Each farmer has developed improvement plans to suit their individual needs, through self-assessment and close monitoring of their own practices. We use the results of these assessments to help the farmers develop and implement improvement plans by means of interactive workshops with specialists.
In 2008, we hosted over 140 farmer workshops.